Our company

About Mission and core values

About the company
we are proud

Frubero is an independent Belgian company founded in early 2019 as a spin-off from the activities of a company based in the REO auction in Roeselare (Belgium) and specialized in the import and export of fresh fruit. In early 2021, new investors came on board and the company moved to Vichte in 2023 to a new headquarters.

Frubero actively sources and stores the best raw materials in freeze-dried for industrial food producers and distributors, working closely with its network of exclusive partner manufacturers. A very wide portfolio of over one hundred items in freeze-dried ingredients in bulk boxes is permanently available in Belgium, and can be delivered within a week to all countries in the E.U. All products are GFSI compliant certified and mainly produced in Europe.

Frubero, nature and nothing else.

Frubero wants to play a leading role in the clean label E.U. food industry by being a pioneer in innovative freeze dried clean label ingredients with high added value in nutritional value, sustainability and functionality

Dietrich Van Valckenborgh (founder Frubero BV)

Our 5 core values

Flexibility

Our high buffer stock and wide logistical network enables us to deliver with ultrashort lead times (also for sample demands) with high service level, MOQ only 1 box.

Mutuality

We aim to create mutual benefits in all our business relationships, our actions should never be at the expense of those with whom we work.

Transparency

We are open, honest and straightforward about our business operations.

Proactive customer focus

As our customer, you are at the center of everything we do, we like to inspire and to service you and make your food innovations come true.

Sustainability

We have a wide range of organic products, and we actively promote organic and sustainable farming. Freeze-drying in general also drastically reduces food waste because of longer shelf life, moreover it reduces transport as the water has been removed from the product. Thanks to the installation of solar panels, we have created an energy-neutral climate in our storage facilities and office.